The 31st Beijing International Radio, Film and Television Exhibition

The event attracted the participation of many influential experts and delegates in the media industry. During the conference, renowned domestic scholars, representatives from leading platforms, and top production organizations discussed emerging trends and issues in the creative and business activities of short video content in the near future.

Global Network Executive Editor - Shi Ding

At the meeting, industry experts and academics established the 'High-Quality Video Creation Advisory Board,' and the 'Golden Frame Plan' was formulated to support and train talents in advanced short video creation and to improve the quality of products.

The Establishment of the 'High-Quality Video Creation Advisory Board'

The workshop primarily revolved around advanced topics in short videos with full development content in the near future, from production to marketing; from investment to live streaming; from domestic to overseas; from logistics to planning. The features of short video industry development also issued a clear call for the development of short video in 2024.

The establishment of professional topics attracted enthusiastic interest from both online and offline audiences, and it garnered high praise from industry academia. This fully reflects the unique appeal of the 4th China Short Video Conference as a 'new wave' in the short video industry.

Roundtable Dialogue with Leaders from Various Organizations

Despite the industry's division and challenges from different sectors, the majority of opinions at the meeting agreed on the need to clarify the core resources of short videos, identify users and market targets, return to the essence of business, accurately understand and meet the needs of users and customers, and provide services that go beyond expected content and marketing services. This will be key to continued growth in 2024.

As the most anticipated event in the short video field in 2024, this forum featured comprehensive and advanced topics such as industry trends, platform policies, content production, commercialization, live streaming, short video presentation, virtual content, social value, and commercial space. This encompasses all aspects of the short video MCN ecosystem. It not only summarizes the industry's development characteristics of the previous year but also shows the development direction for 2024. To take advantage of the traffic brought by mobile short video media; top IP video accounts such as Huace Film and Television, Yongdaoxing Entertainment, and Superstar Legend have taken the lead in addressing the mobile media convergence platform. Migu has also officially achieved mobile media promotion cooperation with the China Tourism Association, Qingcheng Mountain-Dujiangyan Scenic Area Management Bureau, Taihe Music, Kuojing Music, iFlytek Music, and other partners.

Everyone pays attention to the development and changes of the short video industry

Looking to the future, China Mobile Migu will cooperate with all partners to promote the integration of technology, scene integration, and media integration, build a new position for mobile media integration; create high-quality content and new value together; and promote solutions to overseas markets, telling compelling stories of China.