Vietnam Licensing Expo 2025 (VLE 2025) is known as the largest licensing exhibition in Vietnam. It is where numerous brands and international IP owners such as Pokémon, Conan, Trạng Quỳnh, Sanrio, Harry Potter, Tom & Jerry… gather, creating a globally scaled “Licensing Festival” right in Vietnam. This is a strategic destination for businesses, creators, and investors seeking to explore, commercialize, and expand their markets through IP.

This year, besides the participation of more than 100 creative units, VLE 2025 also marks an important transformation for Vietnam’s digital content industry as Hotspot officially joins with the role of a pioneering unit representing the short-form content economy. This milestone affirms the position of Vietnamese creators within the international licensing ecosystem.

1. VLE 2025 – A Comprehensive Licensing Ecosystem, Turning IP into a Growth Engine

This year’s exhibition is designed as a complete roadmap for businesses wanting to step into the world of international licensing. You can find everything within a seamless journey: from curated IP catalogs, legal experts and contracts, to 1:1 business-matching zones connecting Buyers – IP Owners – OEM/ODM – Agencies.

VLE 2025 focuses on several major pillars:

• Vietnam Cultural Industry & Licensing Conference 2025: where brand leaders, IP owners, agencies, and manufacturers discuss commercialization strategies and risk management in modern IP partnership models.

• Multi-sector commercial exhibition area: from licensed products, films, animation, games, and design, to AR/VR creative technologies, digital applications, and DRM.

• Creative handmade marketplace: honoring young communities, local brands, and Vietnamese artists.

• Vietnam – Korea connection events: expanding cross-border collaboration networks.

• International partner ecosystem: gathering top IPs such as Pokémon, Demon Slayer, SPY x FAMILY, Sakura, Harry Potter, and many major licensing agencies.

The global context shows that IP is a “weapon” for differentiation, helping brands expand customer bases, increase value, and elevate products. Vietnam is no exception. Therefore, VLE 2025 becomes a launchpad for businesses, creators, and investors stepping into this inevitable development trend.

2. Hotspot at VLE 2025 – Bringing Short-Form Videos into the International Licensing Arena

The presence of Hotspot – the pioneering unit leading the short-form video content market in Vietnam – is recognized as a new touchpoint in the integration journey of Vietnam’s creative industry, especially in the booming field of short videos.

Hotspot introduces the Hotspot Matrix system – a “matrix of opportunities” for all groups, from editors, studios, and freelancers to social media admins. Hotspot Matrix helps those passionate about editing understand workflows, access stable orders, and build sustainable income opportunities.

3. Hotspot Matrix – A Comprehensive Solution for the Short-Form Video Creative Ecosystem

Hotspot Matrix is introduced at VLE 2025 as an intermediary platform providing video editing and processing work, supported by a full-service operating team. Whether you are experienced or just starting in editing, you can understand the market, define your development direction, and increase your income through this system.

Hotspot offers 5 Short-Form Video Order Packages, tailored to diverse strengths:

• Mixed: multi-style, multi-genre, increasing income opportunities for editors.

• Film: processing Chinese film content with coherent and engaging storytelling.

• Sports: suitable for those who enjoy fast-paced and high-emotion content.

• Animation: lively, cute, and full of personality.

• Lifestyle: relatable, authentic, and highly shareable within communities.

What makes Hotspot stand out is its ability to connect. At the exhibition, Hotspot provides a comprehensive support system:

• Technical support & operational workflow.

• Content creation training.

• Operational support for studios and admins.

• Clear, transparent access to available orders.

• Creating “Real Income – Real Opportunities” for creators.

Hotspot appears at VLE 2025 not only to showcase but to affirm a powerful message: Vietnam’s creative industry is fully capable of entering the International Licensing Arena when equipped with the right tools and systems.

4. The Combination of IP – Creativity – Technology: The Future of Vietnamese Content

VLE 2025 is where traditional IP meets modern technology, and Hotspot’s presence is a clear demonstration of this trend. As short-form content becomes the most widely used communication format, having the ability to create high-quality content becomes a strategic advantage.

Hotspot helps the Vietnamese community not only produce content but produce valuable, income-generating content that can connect with the broader IP ecosystem once individuals and teams are ready.

5. The Future of Vietnamese Content Begins Today

Vietnam Licensing Expo 2025 is not just an exhibition; it is a doorway into the future of the content industry. And Hotspot’s participation completes this picture: more modern, more practical, and richer in opportunities for every Vietnamese creator.

Join Hotspot at VLE 2025 – where IP, creativity, and technology converge to continue the journey of bringing Vietnamese content to the world.

SEE MORE:

• Actual Video Income at HOTSPOT MATRIX ( https://hotspotmatrix.com/en/news/market-post-5 )

• Partnership Conditions with HOTSPOT ( https://hotspotmatrix.com/en/news/market-post-4 )

• User Guide & How to Earn with HOTSPOT MATRIX ( https://hotspotmatrix.com/en/news/market-post-7 )